Custom Email Marketing

Custom Email Marketing in Kenya

Email marketing helps generate top-of-the-mind brand recall with your customer base; boosts repeat sales and drives incremental revenues. It's an excellent platform to promote your special offers to direct customers, trade discounts and industry news. We custom design your eshots and take them through a rigorous pre-deployment testing to ensure your audience gets the best experience across all devices - be it laptops, tablets or mobile.

Email design, production and deployment testing is a rigorous process - when done correctly. Eshots have to be produced in a particular manner to ensure faster download and compatibility with email clients - Hotmail, Gmail, Outlook etc. Deployment testing has to be done across devices - laptops, desktops and mobile and then across browsers. Thereafter, test eshots are sent out and tested on Hotmail, Gmail and Outlook. This is an iterative process till we get the eshot right across all parameters.

While emails do not necessarily generate significant sales, as mentioned above, these are good for incremental sales and a great tool for businesses for increasing brand recall with the existing customers and other stakeholders.

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